Main types of studies conducted:
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Market studies: Market structuring, studies about behavior, prescription checks, advice or purchase, use and attitude tests, satisfaction studies, typology studies, business intelligence studies... |
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Image and positioning studies: Products reports, market reports, positioning studies, brand territories studies, image barometer... |
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Development of new products and launch studies: Concepts tests, pre-marketing tests, product/market potential tests, pre-launch studies, launch monitoring, observatories, epidemiological surveys... |
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Communication tests: Communication pre-tests (communication media, visual aids, press packs), promotion of actions post-tests (recall-test, campaign reports, medical visit reconstitutions)... |
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Products tests: Products tests, packs tests, brand names tests, logos tests, prices test, marketing-mix tests... |
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Sales forces tests |
